Jayson began the Fortunate Son label in 2006 with friends William Kimble and Chris Radomski. In 2018, he revived it as a solo endeavour, focusing on Napa’s finest small, family-owned vineyards. The relaunch introduced three wines—The Dreamer, The Warrior, and The Diplomat—each with unique qualities.
Jayson plans to expand this collection to seven wines in future vintages. Adding a personal touch, Jayson scribes each bottle with a quote that he feels encapsulates the essence of its contents, evolving with each vintage as the wines mature.
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