Alejandro Fernández

"Wine is a pleasure. It is a pleasure to share wine with friends. Wine is part of life when it finishes its work, when it wants to celebrate. Wine transforms a dream into life."

Alejandro Fernandez

The Wine Magician

The Master of Tempranillo

Celebrated as the “Master of Tempranillo,” Alejandro Fernández played a crucial role in reviving Ribera del Duero’s wine industry. Affectionately called “Alejandro the Great,” he initially worked in agricultural machinery, but eventually turned his lifelong passion for wine into reality. During an economic crisis, he nevertheless achieved a notable milestone by inventing a revolutionary sugar beet harvester, thereby demonstrating his innovation in agriculture. Although he received encouragement to grow sugar beets, he instead deliberately chose to plant Tempranillo, the “queen of grapes.” In doing so, he showcased his visionary dedication to Spanish winemaking and ultimately helped elevate the global profile of Ribera del Duero wines.

Inheriting Tradition

In 1972, Fernández inherited a small farm with a 16th-century wine press, which he preserved as part of Tinto Pesquera’s heritage. Starting with a modest, makeshift winery, he introduced innovative viticulture practices to elevate the quality of his wines.

For example, he implemented espalier training systems to manage vine growth and, additionally, used organic fertilizers to enrich the soil.

Pioneering Techniques in Winemaking

Additionally, he experimented with oak aging, opting to forgo filtration to preserve complexity and authenticity. Fernández carefully controlled fermentation times and temperatures, ensuring consistent quality in every vintage.

This commitment to craftsmanship set his wines apart, earning them international acclaim for their rich fruit flavors, nuanced wood notes, and remarkable aging potential.

Global Recognition & Family Legacy

Today, Alejandro Fernández wines are managed by his family and distributed to over 100 countries.

Moreover, these wines honor Spain’s rich winemaking traditions while also reflecting Fernández’s innovative spirit.

From the bold Tinto Pesquera to the unique expressions of each estate, Alejandro Fernández wines embody the essence of Ribera del Duero. Furthermore, they continue to bring Spanish excellence to wine enthusiasts around the world, thereby cementing Fernández’s legacy as one of Spain’s most influential vintners.

We should not let ourselves be guided by instincts in order to elaborate soulful wines . We do not manufacture wines. We are not a factory. We are winemakers .