The founders, along with Sam, chose to make the blend Memento Mori’s flagship wine because they simply liked it best – the Memento Mori ethos allows them to make decisions based on their “remember to live” mantra.

In the words of founder Hayes Drumwright, “If a doctor in a single sentence can take away everything for you, then there is no reason to hold off on experiencing the best things in life.” In other words, life is too short to not make the best wine possible simply because it bucks tradition or capitalizes less visibly on expensive vineyard sources.   As an artistic or symbolic reminder of the inevitability of death, Memento Mori is an ethos that’s not only authentic to the unique story of its founders, but also rings true to consumers who may not be aware of its genesis. The name is so much more memorable than just a single personality and gives palpable significance to what’s in the bottle. Memento Mori wines are available via allocation twice yearly.